• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• 10.9%

  Ad Recall lift

• 5.0%

  Awareness lift

• 4.0%

  Purchase Intent lift

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +14.7pts

  incremental lift in ad recall

• +5.3pts

  incremental lift in brand preference

How CeraVe combined Always-on and Brand Consideration Ads to create an even more comprehensive full-funnel strategy

• +48%

  Increase in ad recall

• +20%

  Increase in familiarity

• +4,000

  Purchases

During the most competitive retail period of the year, POWER Sweden used TikTok to move from price messaging to cultural relevance, delivering strong brand lift and thousands of purchases.

• +9%

  Lift in Orders

• +6%

  Add-to-cart sessions

• +7%

  Completed payments

Waldo’s proves through GeoLift that TikTok Branding drives real sales impact.

• 113%

  Ad recall

• 19%

  Purchase Intent

• 59%

  Ad Recall

Combining premium placements with meaningful education to drive purchase intent.

• +4.8pp

  lift in ad recall with Brand Consideration Ads

• +2pp

  lift in favorability and purchase intent with Brand Consideration Ads*

• +4.3pp

  lift in message association with Brand Consideration Ads

Nio accelerates brand consideration with TikTok Market Scope and Brand Consideration Ads

• 2.99

  average weekly frequency

• 1.92X

  higher than the average weekly frequency for Frequency Cap

• 6.8M

  impressions

Driving target frequency while maintaining efficient CPMs